Howard Campbell would never have gotten into the candy business had it not been for a serendipitous contract: A small candy company went out of business, leaving the local bank with its inventory. The bank turned to Campbell—a peddler who hawked goods from horse and wagon in downtown Nashville—to sell the surplus. To Campbell’s surprise, the candy—made from quality ingredients—virtually flew off the wagon. That experience led Campbell to found the Standard Candy Company in 1901. Working with business partner and plant supervisor, Porter Moore, it took Campbell several years to perfect a chocolate confection with caramel, marshmallow nougat and roasted peanuts. He called it the Goo Goo Cluster, and it was a smash hit–the first candy bar to market containing more than one primary ingredient.
100 years later, Goo Goo is enjoying something of a revival. Spun off as a standalone business by Standard Candy in 2011, Goo Goo Cluster, LLC, went through a makeover including a step-up to improved ingredients and package design. Celebrating the new look, revamped recipe, and big birthday, Goo Goo organized several centennial events. Our favorite? A Nashville-wide restaurant dessert promotion. With Goo Goo’s chocolate-peanut-marshmallow heart as inspiration, 44 Nashville chefs created their own goo-gooey desserts. This one—a candy-like bar-cookie from chef Audra Dykes, did very well at Nashville’s “Coffee, Lunch” restaurant. Featuring a buttery oat crust with Goo Goo Cluster shards, marshmallow, caramel and chocolate, this dessert is sinfully sweet and rich, so cut into teensy bars—just right to cap an all-day outdoor family picnic. NOTE: Be sure to keep well chilled until right before service.
