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Liberace

Pie Revival

Mile-High Strawberry Pie

July 9, 2019

Max Hess, Jr. was the P.T. Barnum of the department store world, a master at selling with flamboyance and showmanship. Following in the footsteps of his father Max and his Uncle Charles, who founded the Hess Bros. department store chain in 1897, Max Jr. made shopping there an entertaining experience, with flower & fashion shows and “every week a different celebrity,” says Jill Youngken, assistant director and chief curator at the Lehigh Valley Heritage Museum, keeper of Hess-history esoterica. Under Max’s watch (1932 to 1968) Zsa Zsa Gabor, Gina Lollobrigida, Rock Hudson and Johnny Carson all made appearances. Continue Reading…